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Development of a BrandBook Is The Formation of a Unique Image of a Company To Increase Its Success

1

Recognition

In The Market Through The Development of a Brand Strategy .

2

Efficiency

Through saving time and money on marketing.

3

A Unified Style

That allows you to be consistent in all communication channels.

30+
MARKETING SERVICES
About the Service

BrandBook

BrandBook development is an effective tool for creating a recognizable image of your company. We offer the creation of a turnkey BrandBook, taking into account the philosophy of your company, individual needs and budget. Our OKO Branding Agency guarantees a professional design that emphasizes the advantages of your brand, and a high level of execution on each page of your BrandBook. Order a BrandBook right now and see the quality of our services at an affordable price. 

Choose your package

BrandBook Cost

START PACKAGE

$1400

20 Days
  • Collection of information about the brand (history, values, mission)
  • Analysis of competitors and existing branding
  • Logo development or use of an existing one
  • Determining the color palette and typography
  • Creation of basic brand elements (headings, text blocks)
  • Drawing up standards for logo use
  • Providing essential branding guidance

OPTIMAL PACKAGE

$1900

20 Days
  • All services from Package "Start"
  • Development of additional branding elements (icons, backgrounds, texture elements).
  • Creation of structure and layouts for a brand book
  • Selection and description of photographs/illustrations that correspond to the brand style
  • Development of packaging design or promotional materials taking into account the brand book
  • Integration of the brand book into digital and printed materials
  • Development of templates for documents (presentations, forms, reports)
  • Preparation of guidelines for the use of a brand book
  • Support and advice on brand book implementation

MAXIMUM PACKAGE

$2600

20 Days
  • All services from Package "Optimal"
  • Conducting focus groups to assess brand perception
  • Development of animations or interactive elements for a digital brand book
  • Creation of additional advertising materials (banners, videos) using a brand book
  • Development of a strategy for introducing a brand book into the company
  • Management of the production process of branded materials
  • Development of graphic concepts for exhibitions or promotional events
  • Preparation of recommendations for the implementation of a brand book in product/service design
  • Analysis and management of online brand reputation
  • Support and advice on brand promotion and development strategy
  • Support for creating user experience taking into account the brand book
  • Analysis and strategic planning of communications with the participation of the brand book
  • Development of special promotions and events to promote the brand
  • Management of the brand book implementation process at all levels of the company
  • Constant support and analytics of branding effectiveness
Process

Stages of BranBook Development 

01
Positioning
  • Determining the target audience and competitive environment.
  • Formation of brand values and mission, its advantages.
02
Naming
  • Development of a unique and memorable name.
  • Checking for legal purity and accessibility.


03
Identity
  • Creation of a logo, corporate colors, fonts.
  • Development of a corporate pattern and relevant graphic elements.
04
Tagline
  • Formulation of a capacious and memorable slogan.
  • Ensuring that the slogan matches the brand positioning.


05
Visual Communication
  • Development of corporate brand media (business cards, forms, folders).
  • Design of advertising materials (brochures, presentations, website).
06
Verbal Communication
  • Formation of rules for writing texts (tone of voice, style).
  • Development of a glossary of terms and acceptable brand phrases.
07
Style Guide
  • Drawing up a brand book describing all brand elements.
  • Ensuring that the brand book is accessible to all company employees.
08
Implementation and Control
  • Training employees to work with the brand book.
  • Monitoring compliance with the rules for using the trademark.
Answers on questions

FAQ About Developing a BrandBook

How Much Does It Cost To Develop a BrandBook?

The price of developing a BrandBook depends on:

●        The complexity of the project depends on the number of brand elements and the amount of work.

●        Experience and reputation of the agency: more well-known agencies with a positive reputation charge more.

●        Urgency: Short deadlines cost more.

Where To Order BrandBook Development?

The BrandBook can be ordered from:
● branding agency , which has solid experience in Tashkent.
● Freelance exchange: you can find performers on sites like Fl.ru.
● Design studios: some studios offer the development of individual elements of a BrandBook.

What Is a BrandBook?

A BrandBook is a guide to the developed unified style of a company, which contains elements such as a logo, corporate colors, fonts, patterns, rules for the design of advertising materials, etc.

Why Do You Need a BrandBook?

The BrandBook provides:

●        Consistent style using consistency across all communication channels.

●        Recognition in the market by developing a brand strategy .

●        Efficiency by saving time and marketing costs.

●        Professional approach to doing business.

What Are The Stages of Developing a BrandBook?
  1. Positioning: determining the target audience, competitive environment, philosophy, values and mission of the brand.
  2. Naming: development of a unique and original name.
  3. Identity: logo development, corporate colors, fonts, pattern.
  4. Slogan: creating a succinct slogan that reflects the brand philosophy.
  5. Visual communication: development of branded media and advertising materials.
  6. Verbal communication: formation of rules for writing texts with acceptable phrases.
  7. Style guide: creating a brand book.
  8. Implementation and control: employee training, monitoring compliance with rules.


How To Choose a Contractor To Develop a BrandBook?

●        Examine the portfolio, paying attention to style and quality of the contractor's work.

●        Compare prices by requesting estimates from multiple contractors.

●        Read reviews to find out what other clients think about the performers.

OKO branding agency is:

●        Turnkey BrandBook development: from positioning to design.

●        Creating a BrandBook that matches your goals and objectives.

Affordable prices for high quality work. 

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