Digital Marketing Agency in Tashkent

Internet marketing trends in Tashkent and Uzbekistan in 2024

In today's fast-paced world, digital marketing is evolving at lightning speed. Let's take a look at the key trends shaping the industry this year:

1. Video Content Creation

Videos continue to take the lead in the online space. In 2024, we can expect to see a greater focus on short videos - Reels on platforms such as YouTube, TikTok, Instagram and Telegram. Given the shrinking attention spans, creating engaging videos becomes important for capturing the interest of target audiences and communicating effectively with brands.

2. Optimization for voice search

With the increasing popularity of voice-controlled devices such as smart assistants, it is important to pay attention to optimizing content for voice search. Businesses in Tashkent and Uzbekistan need to adapt their SEO strategies to accommodate natural language queries in order to compete effectively in this market.

3. Personalized marketing

Personalization will continue to be a key element of successful online marketing strategies in 2024. Through data analytics and the use of artificial intelligence algorithms, brands will be able to create brands can deliver targeted advertising and offer relevant content to each individual consumer, taking into account their preferences, behavior and previous interactions with the brand.

4. Influencer time

Influencer marketing is evolving beyond simple promotional posts. In 2024, we will see brands building long-term partnerships with Influencers. Authenticity will become the top criteria when choosing influencers and digital agencies. Consumers will trust more those who genuinely share their values and interests.

5. Interactive content

Interactive content such as polls, quizzes and contests are becoming increasingly popular in the SMM world. These elements encourage users to actively interact with content, increase their engagement and create a vivid brand experience. Our content agency OKO is ready to help your brand grow and reach new heights in the business world.

6. Growing popularity of social media platforms

In 2024, social media will become the primary platforms for online shopping. With features such as the ability to buy posts and payment options right in the app, brands will be able to simplify the shopping process and capitalize on the impulsiveness of shoppers.

It is important for brands in Tashkent and Uzbekistan to optimize their social media presence to stay competitive and attract new customers.

7. Integration of artificial intelligence

Artificial intelligence continues to revolutionize online marketing. From automated chatbots that improve customer service to predictive analytics that optimize marketing campaigns, AI is changing the way the industry is approached. By harnessing the power of AI tools and algorithms, companies can improve performance, personalize customer interactions, and achieve better results in the marketing funnel.

OKO is a full-service digital agency in Tashkent, providing a wide range of digital services. We will help your business to adapt to new trends and maintain a competitive advantage in the market.

By contacting OKO Creative Agency, you will ensure your business growth. Contact us today and start your journey to success!

A full-service digital marketing agency is a company that offers a wide range of digital marketing services to support businesses in performance marketing and advertising strategies. Our internet marketing agency includes several key divisions and services such as:

SMM agency provides an extensive list of services to increase the visibility and effectiveness of a brand or business on social media. Key areas of work include:

SMM strategy development - creating a detailed media plan to achieve social media goals, identifying the target audience and selecting optimal platforms;

Content creation - developing and publishing texts, images, videos and other materials focused on the interests and needs of the target audience;

Account management - regularly updating and maintaining social media pages, including interacting with followers through comments and posts;

Launching targeted ads campaigns - creating and managing ads to attract new customers and increase sales

Analytics and Reporting - Track social media performance metrics, including analytics on interactions, reach and conversions, with detailed reporting;

SERM: Feedback and Reputation Management - dealing with brand reputation, including responding to feedback and resolving emerging issues with customers;

Audit and optimization - analysis of the current state of social media pages with the development of recommendations for their improvement.

Content marketing agency is a company that focuses on content development and management. Their job is to help businesses attract and retain audiences and achieve their business goals. The main services that content agencies offer include:

• Developing a content strategy. Formulate a plan to create and distribute content that aligns with the business goals and interests of the target audience.
• Content Creation. The agency develops texts, blogs, articles, infographics, videos and other content formats for various platforms.
• Copywriting and editing. Specialists create and edit texts, making them attractive, informative and SEO-compliant.
• Promotion of materials. The agency distributes content through various channels, including social media, email newsletters, partner websites and advertising platforms.
• Analyzing and reporting. Evaluate content effectiveness using analytics, reporting results and recommending improvements.
• SEO Optimization. Improving content for search engines to increase its visibility and search engine position.
• Collaboration with Influencers. Engaging with influencers to promote content and increase its reach.
• Content management on the website. Maintaining and updating a blog or news section on the company's website.
• Webinars and Events. Organizing online and offline events to attract and engage audiences.

Performance-agency: achieving concrete results and optimizing advertising campaigns. Performance Agency specializes in achieving concrete results in advertising campaigns and optimizing their effectiveness for maximum return on investment. We offer the following performance services:

• Launching and managing ads campaigns. We create, customize and supervise advertising campaigns on platforms such as Google Ads, Yandex Direct, Facebook Ads Manager, Instagram Ads, Telegram Ads and others.
• Optimization of advertising campaigns. We regularly analyze and adjust campaigns to increase their effectiveness, improve conversions and reduce cost per click (CPC) or cost per acquisition (CPA).
• Analysis and reporting. Collecting and analyzing data on the results of advertising campaigns, providing reports and recommendations for further improvement.
• SEO, SEM and PPC. We optimize websites for search engines (SEO), manage search engine marketing (SEM) and pay-per-click (PPC) contextual advertising. We work with platforms such as Google Ads, Microsoft Ads and Yandex.Direct.
• Creating and testing creatives. We develop and test various advertising creatives (texts, images, videos) to determine the most effective formats.
• Target Audience Analysis. We research and segment the target audience for more accurate targeting of advertising campaigns.
• Budget management. Effective allocation of advertising budget across campaigns and channels to achieve optimal results.
• Web analytics. We set up and use analytical tools (e.g. Google Analytics or Yandex Metrica) to monitor and analyze user behavior on the website.

Digital agency offers a wide range of services for online business promotion:

• Website development and management. We build, design, program and maintain websites, ensuring they are responsive and user-friendly.
• SEO (Search Engine Optimization). We increase the visibility of your website in search engines by optimizing content, structure and technical characteristics.
• PPC ads (paid advertising). We organize and manage paid advertising campaigns in search engines (Google Ads) and social networks (Facebook Ads, Instagram Ads and others).
• Content Marketing. We develop and distribute quality content including blogs, articles, infographics and videos to attract and retain audiences.
• SMM promotion. We manage social media accounts, create content, interact with subscribers and run advertising campaigns.
• Email marketing. We create and implement email campaigns, including mailing list design, base segmentation and effectiveness analysis.
• UX/UI Design. We optimize user experience (UX) and interface (UI) to improve usability and efficiency of interaction with digital products.
• Mobile app development. We create and support mobile applications for iOS and Android platforms.
• Branding and Design. We develop brand strategies, create logos, corporate identity and other visual elements that reflect the uniqueness of your company.

A PR agency (public relations agency) helps companies and individuals manage their reputation and image, and interact with different audiences. Here are the main services that a PR agency offers:

• PR Strategy Development. We create a strategic plan that helps manage the client's image, reputation and public perception.
• Press Release Creation. We write and distribute press releases, news and media announcements. This helps to inform about events, products or services of the company.
• Event Organization. We plan and organize press conferences, media events, exhibitions and other activities to attract media and public attention.
• Media Relations Management. We establish and maintain contacts with journalists, bloggers and media representatives to ensure positive press coverage of the company.
• Crisis PR. We develop and implement strategies to manage crisis situations involving negative publicity or reputational risks.
• Corporate image development and management. We work to create and maintain a positive public image of a company or brand.
• Engagement with community organizations and partners. We establish and maintain relationships with key community groups, partners and stakeholders.

Video production agency creates professional video content for different purposes and platforms. The main services of the video studio include:

• concept development - creation and coordination of ideas and scenarios for the video, taking into account the client's goals and requirements;
• writing a script and developing storyboards to visualize the structure and sequence of the video;
• organizing and conducting video shoots, including camera work, lighting and sound. Filming can take place on location or in a studio;
• video editing and video editing of footage, including cutting, color correction, adding effects and graphics;
• voiceover, recording and processing of soundtracks, voiceover, sound effects and musical accompaniment;
• designing and producing video commercials, including TV commercials, online commercials and social media ads;
• creating corporate and training videos for internal company needs;
• creating short video Reels and videos for social media such as YouTube, Instagram, Facebook and TikTok.

Graphic design agency offering a variety of visual content and design services to meet business needs. Includes:

• Development of corporate style and identity - creation of logos, business cards, letterheads and other elements that form a unified visual image of the company.
• Design of ads materials - development of banners, posters, flyers, booklets and other types of advertising.
• Product Packaging Design - Create packaging for products including box design, labels and packaging materials.
• Web design creation - developing the visual design of websites, including the interface, navigation elements and graphics.
• UI/UX design - designing user interface (UI) and user experience (UX) enhancements for web and mobile applications.
• Social Media Design - creating graphics and visual posts for social media publications such as banners, posts and covers.
• Infographics - developing visualizations of data and information in the form of infographics, charts and graphs.
• Illustrations - Create original illustrations for use in books, articles, advertisements and other media.
• Brandbook, guidebook and presentation design - developing professional presentations with attractive slides and graphics.
• Redesigning and updating existing materials - updating and improving existing design elements and materials to make them look more current and modern.

Marketing promotion agency focuses on increasing the visibility and effectiveness of businesses through a variety of marketing strategies and channels. Here are the main services it provides:

• SEO (search engine optimization) - increasing the visibility of a website in search engines through optimization of content, structure and technical parameters.
• Marketing strategy development - creating a detailed plan to achieve business goals that includes market research, target audience analysis, and competitive environment.
• PPC advertising (paid per click) - launching and managing paid advertising campaigns on platforms such as Google Ads and Yandex. Direct, as well as in social networks and other advertising channels.
• Content marketing - developing and distributing content, including blogs, articles, infographics and videos, to attract and retain audiences.
• Branding and positioning - support in creating and developing a unique brand, including logo design, corporate identity and positioning strategies.
• Landing page and website design and optimization - creating and improving pages to increase conversions and effectiveness of advertising campaigns.
• Разработка и оптимизация лендинг-страниц и сайтов — создание и улучшение страниц для повышения конверсии и эффективности рекламных кампаний. 

Contextual advertising agency deals with creating and managing advertising campaigns that are displayed to users based on their interests and search queries. The main services of a PPC agency include:

• Advertising strategy development - creating a comprehensive plan for contextual advertising, including defining goals, target audience and selecting appropriate advertising platforms.
• Creation and setup of advertising campaigns - development and setup of advertisements in contextual advertising systems, such as Google Ads, Yandex. Direct and others.
• Search engine advertising (SEM) - placement of text ads on search engines that appear in search results for certain key queries.
• Advertising in contextual media networks - creation of advertising campaigns with banner and video ads for placement on partner sites and platforms.
• Campaign optimization - regular adjustment and tuning of advertising campaigns to improve their effectiveness, including work with keywords, targeting and ads.
• Keyword working - selection and optimization of keywords and phrases to achieve better results in search engines and contextual networks.
• A/B testing - conducting tests of different ad variations to determine the most effective formats and messages.
• Remarketing Setup - Create and manage remarketing campaigns to re-engage users who have already interacted with your website or app.
• Optimize landing pages - improve the pages that users are directed to from ad campaigns to increase their conversions and overall effectiveness.

Branding agency specializes in creating and developing a unique brand image and identity. The main services provided by a branding agency:

• Brand and logo creation: developing a customized brand concept including its mission, values and unique offerings.
• Formation of corporate style and identity: designing visual elements of the brand, such as logo, color scheme, fonts and other components of the style.
• Brand strategy: developing a strategic plan for brand management, including market positioning, target audience and long-term goals.
• Creating a brandbook and guidebook: the design of a document describing all aspects of the brand and the rules for their application, including visual and textual elements.
• Brand positioning: helping to find a brand's unique place in the marketplace and developing strategies to stand out among competitors.
• Brand redesign: updating or modifying an existing brand to make it more relevant and appealing.
• Brand management: maintaining brand integrity and consistency across channels and communications.
• Development of marketing materials: creating promotional materials consistent with corporate identity, such as advertising campaigns, banners, presentations and packaging.
• Branding for new products and services: creating a unique brand for new products or services to make them stand out in the marketplace.

It's easy to get lost in the world of digital marketing, but OKO Full-Service Agency is here to provide you with all the resources and support you need to achieve your business goals. We offer a wide range of digital marketing services. We invite you to visit our office in Tashkent, where we will be happy to tell you more!

Web design agency specializes in designing and building websites and mobile apps for iOS and Android. Web studio help promote your brand with quality UX/UI design and engaging content. In addition, we apply the best SEO promotion practices to maximize results. A website and mobile app is the digital face of your business that serves as the center of your marketing strategy.

SEO agency is a company that helps to improve the visibility of websites in search engines like Google, Yandex and others. The main services that an SEO agency provides are:

• Website Analysis and Audit - Conducting a complete analysis of the current state of the website, including technical aspects, content and structure, to identify problems and opportunities for improvement.
• SEO strategy development - creating a strategic plan to optimize a website with business goals, target audience and competitive landscape in mind.
• Keywords and Phrases - research and select keywords and phrases that are most relevant to the business and will drive targeted traffic.
• Link Building - work on getting quality external links to a website to improve its authority and search engine ranking.
• Technical SEO - improving technical aspects of the website such as load speed, mobile adaptability, proper indexing, URL structure and bug fixing.
• Local SEO - optimizing a website to improve visibility in local search queries, which is especially important for businesses operating in specific geographic areas.
• Competitor Analysis - Research competitors' SEO strategies to identify their strengths and weaknesses and develop a more effective strategy for your website.

Web Studio offers a full range of website and online store design, development and support services. Our key offerings include:

• Website development: We design and develop websites from scratch, covering all stages - from concept and design to functional development and integration with necessary systems.
• User Interface (UI) Design: We develop the visual design of the website, including graphic elements, layouts, and interface components to ensure that it is attractive and user-friendly.
• User Experience (UX) Design: We create and optimize the user experience, making the website intuitive and user-friendly for visitors.
• Adaptive Design: We develop websites that display and function correctly on a variety of devices, including cell phones and tablets.
• Content Creation: We create and post text, graphic and multimedia content including articles, images, videos and infographics.
• Content Management Systems (CMS) Integration: We customize and integrate CMS (e.g. WordPress, Joomla, Drupal) to easily manage your website content.
• E-commerce development: We create e-commerce platforms with full functionality for selling goods and services, including shopping cart, payment systems and inventory management.
• Functional integration and development: We add specific features and integrations such as feedback forms, chats, APIs and other custom solutions.
• Technical Support and Maintenance: We provide technical support services after the site goes live, including bug fixes, updates and server maintenance.
• Hosting and Domain Services: We offer hosting and help with domain name registration and management.

Mobile App Development Company provides a wide range of comprehensive mobile app development services, covering all stages from building to maintaining apps for various platforms such as iOS and Android. Our core services include:

• User Interface (UI) Design: We design the visual design of the application, including screen layouts, icons, and UI elements to provide a user-friendly and attractive user experience.
• User Experience (UX) Design: Optimize user experience by creating intuitive and user-friendly interfaces for your applications.
• Mobile application development: We are engaged in programming and creation of application functionality, including development of server side (backend) and client side (frontend).
• Cross-platform development: Create apps that run on multiple platforms (iOS and Android) using cross-platform technologies such as Flutter or React Native.
• Native App Development: We develop apps specifically for a single platform (iOS or Android) using native technologies such as Swift or Kotlin.
• Integration with external systems: Connect your application to external services and APIs, such as payment systems, social networks, maps and others.
• Testing and debugging: We conduct testing to identify and eliminate bugs, check the performance and security of the application, and ensure its stable operation on various devices.
• Develop and implement updates: Create new features, fix bugs, and release updates to keep the application current and improve.
• Publishing and support: We assist in placing the app in app stores (App Store, Google Play) and provide support on issues related to managing the app.
• Marketing and Promotion: Develop strategies and campaigns to promote the app, including app store optimization (ASO), advertising campaigns, and user feedback.

The team at OKO Web Studio in Tashkent will work closely with you to gain a deeper understanding of your brand, target audience and objectives. Based on this data, we will develop personalized websites and online stores that will help you succeed. Contact us today to find out how we can help your business grow.