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Client

OOO Orient Fruit

Services

Brand Book
Branding

TOOLS

Adobe InDesign

01. ABOUT THE PROJECT

The brand book of the catalog for the company Orient Fruit LLC, an exporter of dried fruits and fresh fruits from Central Asia, was developed taking into account the unique features of this brand. The visual elements of the brand book are inspired by the bright and juicy shades of fruits characteristic of this region: warm oranges, bright yellows and rich greens. The company logo stands out against the backdrop of a minimalist and modern design that emphasizes the energy and freshness of the products. The typography is clear and readable, reflecting the professionalism and trustworthiness of the brand. The brand book uses natural textures reminiscent of the source of these fruits - wood patterns or abstract figures symbolizing the sun and nature. The color palette and graphic elements help create associations with exoticism and a healthy lifestyle.

02. TASKS

We, Marketing Agency "OKO", which took on the task of creating a brand book catalog for the company "Orient Fruit" LLC for the export of dried fruits and fresh fruits from Central Asia, are proud of the results of our work. During this project we completed a number of key tasks:

  1. Design concept: We developed a design concept that reflects the unique features of the brand and its connection with exoticism and a healthy lifestyle.
  2. Logo creation: We created a logo that effectively conveys the energy and freshness of the company's products.
  3. Color Palette Creation: Developed a vibrant and eye-catching color palette inspired by the fruit hues of Central Asia.
  4. Selecting a unique font: We selected the appropriate font for the typography, ensuring readability and a professional look for the catalog.
  5. Design rigor: Used natural textures and graphic elements to emphasize the organic quality of the products.

Our catalog brand book has become an important tool for maintaining and promoting the company’s brand on the global market. We are proud of the result of our work and are confident that our design will help draw attention to the unique products of the company from Central Asia.

03. VIDEO PRESENTATION

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