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Client

Travel agency Central Asia

Services

Branding
Identity

TOOLS

Adobe Ilustrator

01.ABOUT THE PROJECT

The logo for the travel agency Central Asia Travel, created by our marketing agency OKO, combined elements that reflect the beauty of Central Asia. The background of the logo was a pastel green shade, symbolizing the nature of the region. The central element of the logo was a stylized mountain, reminiscent of the region's mountain ranges. This composition conveyed the idea of adventure and travel. Below the mountain, waves were depicted, symbolizing rivers and streams of water, adding to the atmosphere of movement. At the center of the logo is a dome and minaret, symbolizing a landmark and a goal. The lines and shapes of the logo were harmonious, reflecting the stability and reliability of the company. This logo helped Central Asia Travel stand out from its competitors and attracted the attention of customers with its unique aesthetics and significance.

02. TASKS

When creating a logo for the travel agency Central Asia Travel, we completed the following tasks:

  1. Research: Conducted research on Central Asia, its nature and culture to identify key visual elements.
  2. Image Development: Developed a stylized image of a mountain to reflect the region's distinctive mountain ranges to ensure the logo matched the local landscape. 
  3. Colours: Pastel shades of green were used to symbolize the nature and landscapes of Central Asia.
  4. Idea: Integrated the star symbol as a guide and goal related to the idea of travel and adventure. 
  5. Design: Combined elements (mountain, water waves, star) to create a harmonious composition that conveys an emotional idea of the richness and beauty of the region. 
  6. Balance: Provided a balance of lines and shapes to emphasize the stability and reliability of Central Asia Travel.

These steps helped create a unique and memorable logo that helps the firm stand out in the tourism market and attract customers with its meaningful and aesthetic design.

03. VIDEO PRESENTATION

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