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Advertising In The Media: an Effective Promotion Tool.

1

Increasing

Brand awareness.

2

Trust of The Audience

Advertising in officially registered media gives the audience more confidence than advertising on the Internet.

3

Huge Audience Reach

In which advertising can reach tens of millions of people.

About Shape
30+
MARKETING SERVICES

About the Service

Adversiting in the Media

Advertising In The Media is one of the most popular tools for influencing the audience and the key to successful brand promotion. Our branding agency OKO provides a full range of services: advertising in the press, PR support, marketing and PR Advertising In The Media. We create effective campaigns using innovative solutions, while saving your budget. Advertising in online media is a modern trend, which we also successfully use. Trust us with your advertising and get quality, results and cost savings. 

Choose your package

Adversiting in the Media Cost

START PACKAGE

$1500

20 Days

  • Analysis of brand image and positioning
  • Development of a PR strategy based on business goals
  • Selection and analysis of target media and publications
  • Writing and distributing press releases
  • Organizing interviews with key company officials
  • Monitoring and analysis of media coverage
  • Preparation of a monthly report on PR activities
Arrow Package

OPTIMAL PACKAGE

$2700

20 Days

  • All services from Package "Start"
  • Development and implementation of a media interaction program
  • Organization of media events (press conferences, media tour)
  • Development of creative PR ideas and concepts
  • Image management in the online space (online PR)
  • Preparation of regular newsletters for the media
  • Conducting media training for key employees
  • Reputation monitoring and analysis of reviews on social networks
  • Selection and coordination of brand ambassadors
  • Preparation of a quarterly report on PR effectiveness
Arrow Package

MAXIMUM PACKAGE

$3600

20 Days

  • All services from Package "Optimal"
  • In-depth study of the target audience and their media needs
  • Development of integrated PR campaigns using various communication channels
  • Creation and promotion of original materials (articles, blogs, videos)
  • Organizing cooperation with influencers and media partners
  • Development of a media plan and budgeting of PR campaigns
  • Crisis communication and reputation management
  • Organizing participation in industry events and exhibitions
  • Implementation of a monitoring and analytics system for PR results
  • Development of strategic recommendations for long-term PR activities
  • Support in strategic planning and branding
  • Organization of cultural and public initiatives within the framework of PR
  • Preparation and implementation of a CSR (corporate social responsibility) program
  • Conducting competitor analysis and industry expertise
  • Constant support and advice on PR strategy and brand development
Arrow Package

Process

Stages of Developing an Advertising  In The Media 

01

Definition of Goals and Objectives

  • It is necessary to highlight the key goals, why the advertising campaign is needed, and define the tasks.
  • Determine your target audience.
02

Market and Competitor Analysis

  • You should study your competitors in the market .
  • Conducting a SWOT analysis.
03

Strategy Development

  • Selecting the type of advertising campaign.
  • Development of an advertising message.
04

Creation of Promotional Materials

  • Writing advertising texts.
  • Create promotional images or videos.
05

Advertising

  • Conclusion of an agreement with the OKO Branding Agency.
  • Monitoring the placement of advertising.
06

PR Support

  • Writing relevant press releases.
  • Cooperation with the media.
07

Performance Assessment

  • Analyzing the results of an advertising campaign. 
  • Calculation of ROI (return on investment).


08

Adjustment

  • Making changes to the advertising campaign based on the data received.
  • Repeat advertising campaign.

Answers on questions

FAQ About  Advertising  In The Media

What Goals Can Be Achieved With The Help of Advertising In The Media?
  • Increasing brand awareness through circulation and reproduction of advertising material in popular media.
  • Increasing sales through attraction new customers and stimulating them to purchase a product or order a service.
  • Formation of image using professionally prepared PR material.
  • Market positioning by distinguishing your product or service from competitors. 
What Is Media Advertising?

Advertising in the media is a traditional, but still effective way to promote goods, services or a brand. The media are mainly divided into:

●        Printed: newspapers, magazines, brochures.

●        Electronic: television, radio, Internet.

How To Make Advertising In The Media Effective?

●        Use attractive headlines and images that reflect the essence of your products and services.

●        Make the advertising text concise, but as informative as possible.

●        Use call to action.

●        Conduct A/B testing to determine the most effective ad option.

●        Track the results of your advertising campaign and make the necessary adjustments.

What Types and Types of Advertising Exist In The Media?

●        Advertising in the press: advertisements in newspapers, magazines, brochures.

●        Advertising on television: videos, sponsorship of programs or films.

●        Radio advertising: audio clips, sponsorship of programs.

●        Outdoor advertising: billboards, banners, transport.

●        Online advertising: banners, contextual advertising, video advertising, advertising on social networks, sponsoring charity events.

Where Can I Find Information About Advertising In The Media?

●        Media websites: Many media websites have sections dedicated to advertising with coordinates and price lists.

●        Advertising agency websites: Advertising agencies provide information about various advertising channels and help you choose the most appropriate option.

●        Websites about marketing services: Websites about marketing services can find articles and tips on how to make media advertising as effective as possible.

What Additional Services Can OKO Advertising Agency Offer?
  • Development of a thoughtful advertising strategy that will fit your goals and budget.
  • Creation of advertising materials from concept development, layout to writing texts and filming videos.
  • Placement of advertising in your chosen media channels under acceptable conditions.
  • PR support: advertising agencies can help you organize a PR campaign for your brand or product. 
How To Calculate The Cost of Advertising In The Media?

The cost of advertising in the media depends on:

●        Placement channel: the higher the rating of the channel or publication, the more expensive the advertising.

●        Advertising format: Text advertising is usually cheaper than video advertising.

●        Volume of advertising: the larger the volume of advertising and the more often it is released, the more expensive it is.

●        Target Audience: Advertising targeted at a narrower but more solvent audience may be more expensive.

How To Choose a Channel For Advertising?

When choosing a channel for advertising, you must consider:

●        Target audience: where users spend their free time, what media they read/watch/listen to.

●        Budget: how much you are willing to spend.

●        Goals of the advertising campaign: what do you expect from the PR campaign?

●        Advertising format: text, video, audio, mixed.

●        Offers from various media: prices, audience/circulation, formats.

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